Why We Don’t Mass Produce, and Never Will
The best decision I could’ve made when building this brand was to stay far away from trends and mass production. The world today feels unstable. And while we’ve made some progress in sustainability, it’s no longer a priority for most. It’s just another box to tick to look good.
With rising tariffs, messy politics, and the pressure to stay profitable, so many are quietly letting go of their values. They’re rushing to release more, faster, cheaper. Because the system rewards volume and noise, not intention. It’s dumb. And it’s sad.
That’s not what we’re here for. I’d honestly be disappointed if all this effort led to a brand that felt disposable. Just another name feeding the cycle of fast fashion, where pieces are forgotten unless a celebrity wears them again and suddenly they’re relevant. Some will always follow the noise. We’re not here for them.
We choose to produce in small quantities. It lets us focus on quality, and it keeps things clear. Sometimes that means slower growth, or saying no when others would say yes. That’s fine. We’re not for everyone, and we’re definitely not trying to please the masses.
We’re inspired by women who think before they buy. Women who move with intention. Who were raised with taste, integrity, and a strong sense of self. This is a smart brand. And we only want to grow it around people who get it.
If this speaks to you, – if you’re building something thoughtful, if you want to collaborate, stock Besson, or just connect – reach out. We’re always open to the right kind of conversations.
